If you want to stand out, want to connect with the media, want to
be a media darling, want to be seen as an expert . . . if you want
to be the first person that local or even national media calls for
a sound bite on something your business represents, this is the
book for you. It's not about bragging; it's about publicity. It's
about making sure other people know who you are and what you do and
how they may use what you have to offer. It's about leveraging
tactics for everyone's benefit, including yours. It's about shared
interests, because when promoting yourself, you help to promote
others as well. It's about accessing all the things that are out
there to help give you a voice for the masses. Beverly's great at
teaching us these things; anyone can learn from her lessons and
approach-and that's why you need this book.
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