In a short time span, social media has transformed communication,
as well as the way consumers buy, live and utilize products and
services. Understanding the perspectives of both consumers and
marketers can help organizations to design, develop and implement
better social media marketing strategies. However, academic
research on social media marketing has not kept pace with the
practical applications and this has led to a critical void in
social media literature. This new text expertly bridges that void.
Contemporary Issues in Social Media provides the most cutting edge
findings in social media marketing, through original chapters from
a range of the world's leading specialists in the area. Topics
include: * The consumer journey in a social media world * Social
media and customer relationship management (CRM) * Social media
marketing goals and objectives * Social media and recruitment *
Microblogging strategy And many more. The book is ideal for
students of social media marketing, social media marketing
professionals, researchers and academicians who are interested in
knowing more about social media marketing. The book will also
become a reference resource for those organizations which want to
use social media marketing for their brands.
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