When a sprinkler malfunctioned at a Baltimore menswear store, three
inches of water sat on the floor and much of the merchandise was
wet. The owner, the author of this book, could have done the normal
thing and sell the wet merchandise to a Jobber--a business that
buys damaged goods in bulk for cheap. Instead, he did the
OUTRAGEOUS thing--he advertised in a very OUTRAGEOUS way which
resulted in receiving much more than he would have received from
the Jobber. It was easy.
Here is an OUTRAGEOUS idea--it's easy to make a lot of money
from advertising. That's right, easy money! This book, OUTRAGEOUS
ADVERTISING THAT'S OUTRAGEOUSLY SUCCESSFUL, explains in certain
terms how to advertise and make money.
Rich with examples and stories showing exactly how to implement
a successful OUTRAGEOUS program, this book cracks the code on
getting a return on your advertising dollars--an OUTRAGEOUS
return!
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CD-ROM