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The Smart Financial Advisor - How financial advisors can thrive by embracing fintech and goals-based investing (Hardcover)
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The Smart Financial Advisor - How financial advisors can thrive by embracing fintech and goals-based investing (Hardcover)
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Improving client outcomes with goals-based investing Financial
advisors stand at a crossroads. One path is grounded in traditional
investing. Advisors who remain on this route face numerous hazards
that impair their clients' long-term wealth and endanger advisory
viability. The other path requires practitioners to adapt by
embracing technology and goals-based solutions. Choosing the right
road is vital for sustaining and growing advisory businesses in the
years ahead. Industry veteran and financial technology expert, Bill
Martin, CFA, creatively explains how financial advisors can
sidestep the seven major hazards their clients face in conventional
investing by choosing the smarter path of goals-based investing.
This rewarding journey shifts the focus of traditional investing
from products and performance towards a collaborative, tech-enabled
framework built on personalized advice. Goals-based investing
redefines success in terms of achieving each client's unique needs,
desires, and aspirations - an approach that clients overwhelmingly
prefer and which, crucially, leads to better outcomes for clients
and advisors. The Smart Financial Advisor is a must-have guide for
advisors who desire to differentiate and grow their practices amid
commoditization, fee compression, and increasing regulatory
requirements. Martin skillfully combines captivating stories,
compelling research, and practical applications to show how you can
embark on this path, engaging clients and improving their outcomes
along the way. By adopting the fintech and goals-based strategies
within this book, not only will you learn the secrets to survive
today's industry challenges, but you will also discover how to
truly thrive as a smart financial advisor!
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