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Packaging Politics - Political Communications in Britain's Media Democracy (Paperback, 2nd edition)
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Packaging Politics - Political Communications in Britain's Media Democracy (Paperback, 2nd edition)
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Packaging Politics 2nd Edition examines the various ways in which
politicians, spin doctors and special advisers, in political
parties, in central and local government and in Parliament have
become increasingly enthusiastic and effective in using mass media
to present and promote themselves and their policies to the public.
Bob Franklin argues that packaging politics has potentially
troublesome implications for the political process in a democracy.
Beginning with Government spin doctor Jo Moore's suggestion of
September 11th, 2001 that 'its a very good day to bury bad news',
Bob Franklin illustrates the extent to which politicians'
determination to set the news agenda, to use media to inform, shape
and manage public discourse about policy and politics, has become a
crucial component of modern statecraft and systems of governance.
This thoroughly revised, updated and authoritative study of
political communications in Britain draws on interviews with key
journalists and politicians and recent academic studies of general
elections and political marketing, as well as official reports on
special advisors, Government information services, Government
advertising expenditure and party election broadcasts, to examine
the changing character of political communications in Britain since
the election of New Labour in 1997.
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