Behavioural science comes into play in every aspect of running a
legal business, from the way strategic decisions are made, to the
way good or bad news is delivered, through to how lawyers
interrelate and communicate with clients. Law firms are now
implementing human science initiatives to gain a competitive edge
as they compete against each other for market share. Leading the
Future: The Human Science of Law Firm Strategy and Leadership -
provides practical how-to advice and guidance on how human sciences
are interacting with the different aspects of leading, managing,
and marketing in a law firm. It highlights how law firm leaders can
harness human sciences to: + Develop new skills and autonomous ways
of working for staff + Examine the best ways of going about
formulating strategies + Ensure a high level of staff engagement,
flexibility, and innovation + Improve decision making in the legal
profession + Build the right culture to drive innovation and
facilitate change + Create and inspire high performing teams (HPT)
+ Listen, discover and communicate what clients' real needs are,
persuade and influence them, and target them more accurately +
Build and sustain trust and cooperation throughout the firm. +
Encourage cross-selling, resolve conflicts, and build collaborative
relationships with clients + Hire, promote, inspire, and reward to
drive staff performance and engagement Case Studies, Practical
Tools and Tips... Each chapter in Leading the Future is supported
by illustrative case studies from a broad range of international
and regional firms, with tools and tips that you can immediately
put into practice. The authors Dr Bob Murray and Dr Alicia
Fortinberry (www.fortinberrymurray.com ) have deep experience in
applying the latest science to business challenges and are uniquely
qualified to guide law firm leaders to shape a successful strategy
and drive positive change through the right leadership, culture,
business development, and customer relationships for your legal
business. "This book will make you think. For those active in the
legal sector or with an interest in it, this looks at a number of
familiar issues through a different lens. It looks at the various
behavioural and physiological elements relevant to people and law
firms and how these intersect with getting things done and making
change happen in law firms. I found that lightbulbs went off as I
reviewed the unfolding chapters - around particular issues that we
(and no doubt many others) wrestle with in our businesses. Volatile
and changing times call for different ways of thinking to solve and
make progress against both the perennial issues and new emerging
issues for legal businesses. Some of the lessons in this book can
help, especially in terms of interacting with the people that make
up our businesses. The authors draw upon both their technical
knowledge and their practical experiences to provide helpful
insights into things like implementing strategy to make them work;
leading clever committed people; implementing change; and unlocking
the conundrum of collaboration." Mark Rigotti, Global CEO and
Partner, Herbert Smith Freehills
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