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Handbook for the Crisis Communication Center (Paperback, New edition)
Loot Price: R1,985
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Handbook for the Crisis Communication Center (Paperback, New edition)
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Crisis communication plays an important role in maintaining a
community's safety and security. While governments devote
significant attention to national crises, anticipation and
preparation specific to local communities is imperative and can
assist media outlets, elected officials, and message designers in
successfully reaching their intended target audiences. However,
local leaders might not possess the communication skills and
knowledge needed to prepare a local community for potential crises.
Therefore, there is a need for communities to have support systems
in place to help them respond and communicate appropriately. This
volume provides a comprehensive resource that provides the
knowledge and guidelines that can be used for localized crisis
preparation. Focusing on crisis preparedness/readiness, it
discusses and extends the anticipatory model of crisis management
(AMCM) in the establishment of crisis communication centers (CCCs)
within local communities and municipalities across the U.S. The
authors advocate for communities to create CCCs that would be
comprised of municipal and community members who can fulfill
specific functions on a team tasked with preparing for crisis, as
well as responding to a crisis aftermath. Directions for future
research such as the comparison of specific crisis prevention
strategies across similar local communities, and developing new and
innovative ways to collect and warehouse large amounts of crisis
data, is provided.
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