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Watching Women's Liberation, 1970 - Feminism's Pivotal Year on the Network News (Hardcover)
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Watching Women's Liberation, 1970 - Feminism's Pivotal Year on the Network News (Hardcover)
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In 1970, ABC, CBS, and NBC--the "Big Three" of the pre-cable
television era--discovered the feminist movement. From the famed
sit-in at Ladies' Home Journal to multi-part feature stories on the
movement's ideas and leaders, nightly news broadcasts covered
feminism more than in any year before or since, bringing women's
liberation into American homes.
In Watching Women's Liberation, 1970: Feminism's Pivotal Year on
the Network News, Bonnie J. Dow uses case studies of key media
events to delve into the ways national TV news mediated the
emergence of feminism's second wave. First legitimized as a big
story by print media, the feminist movement gained broadcast
attention as the networks' eagerness to get in on the action was
accompanied by feminists' efforts to use national media for their
own purposes. Dow chronicles the conditions that precipitated
feminism's new visibility and analyzes the verbal and visual
strategies of broadcast news discourses that tried to make sense of
the movement.
Groundbreaking and packed with detail, Watching Women's
Liberation, 1970 shows how feminism went mainstream--and what it
gained and lost on the way.
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