As neoliberalism has expanded from corporations to higher
education, the notion of "diversity" is increasingly seen as the
contribution of individuals to an organization. By focusing on one
liberal arts college, author Bonnie Urciuoli shows how schools
market themselves as "diverse" communities to which all members
contribute. She explores how students of color are recruited, how
their lives are institutionally organized, and how they provide the
faces, numbers, and stories that represent schools as diverse. In
doing so, she finds that unlike students' routine experiences of
racism or other social differences, neoliberal diversity is mainly
about improving schools' images.
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