The public generally regards the media with suspicion and
distrust. Therefore, the media's primary concern is to regain that
trust through the production of sincerity. Advancing the field of
media studies in a truly innovative way, Boris Groys focuses on the
media's affect of sincerity and its manufacture of trust to appease
skeptics.
Groys identifies forms of media sincerity and its effect on
politics, culture, society, and conceptions of the self. He relies
on different philosophical writings thematizing the gaze of the
other, from the theories of Heidegger, Sartre, Mauss, and Bataille
to the poststructuralist formulations of Lacan and Derrida. He also
considers media "states of exception" and their creation of effects
of sincerity -- a strategy that feeds the media's predilection for
the extraordinary and the sensational, further fueling the public's
suspicions. Emphasizing the media's production of emotion over the
presentation (or lack thereof) of "facts," Groys launches a timely
study boldly challenging the presumed authenticity of the media's
worldview.
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