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Intelligent Information Integration in B2B Electronic Commerce (Paperback, Softcover reprint of hardcover 1st ed. 2003)
Loot Price: R2,915
Discovery Miles 29 150
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Intelligent Information Integration in B2B Electronic Commerce (Paperback, Softcover reprint of hardcover 1st ed. 2003)
Series: The Springer International Series in Engineering and Computer Science, 710
Expected to ship within 10 - 15 working days
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Internet and web technology penetrates many aspects of our daily
life. Its importance as a medium for business transactions will
grow exponentially during the next few years. In terms of the
involved market volume, the B2B area will hereby be the most
interesting area. Also, it will be the place, where the new
technology will lead to drastic changes in established customer
relationships and business models. In an era where open and
flexible electronic commerce provides new types of services to its
users, simple 1-1 connections will be replaced by n-m relationships
between customers and vendors. This new flexibility in electronic
trading will generate serious challenges. The main problem stems
from the heterogeneity of information descriptions used by vendors
and customers, creating problems in both manual trading and in
direct 1-1 electronic trading. In the case of B2B market places, it
becomes too serious to be neglected. Product descriptions, catalog
formats and business documents are often unstructured and
non-standardized. Intelligent solutions that mechanize the
structuring, standardizing, aligning, and personalizing process are
a key requisite for successfully overcoming the current bottlenecks
of B2B electronic commerce while enabling its further growth.
Intelligent Information Integration in B2B Electronic Commerce
discusses the main problems of information integration in this area
and sketches several technological solution paths. Intelligent
Information Integration in B2B Electronic Commerce is designed to
meet the needs of a professional audience composed of researchers
and practitioners in industry and graduate level students in
Computer Science.
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