This book reports in detail the procedures and findings of project
CASA (Communication and Spanish-Speaking Americans)--the most
comprehensive, programmatic esearch effort to focus on
Mexican-Americans and mass media. Media usage, access, credibility,
gratifications, sources of information, and content preferences
about a variety of media (from TV to comic books) were accessed.
Focus group interviews with hispanic community leaders and with
local newspaper publishers were also conducted, in addition to
content and readability analyses of the local daily newspaper
portrayals of Hispanics.
General
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