Mexican Americans and the Mass Media (Hardcover)

This book reports in detail the procedures and findings of project CASA (Communication and Spanish-Speaking Americans)--the most comprehensive, programmatic esearch effort to focus on Mexican-Americans and mass media. Media usage, access, credibility, gratifications, sources of information, and content preferences about a variety of media (from TV to comic books) were accessed. Focus group interviews with hispanic community leaders and with local newspaper publishers were also conducted, in addition to content and readability analyses of the local daily newspaper portrayals of Hispanics.

General

Imprint:	Praeger Publishers Inc
Country of origin:	United States
Release date:	1983
First published:	1983
Editors:	Bradley S. Greenberg • Etc
Dimensions:	234 x 156 x 19mm (L x W x T)
Format:	Hardcover
Pages:	304
ISBN-13:	978-0-89391-126-3
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Social sciences > Sociology, social studies > Ethnic studies > General
LSN:	0-89391-126-7
Barcode:	9780893911263

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