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Where Sport Marketing Theory Meets Practice - Selected Papers from the Second Annual Conference of the Sport Marketing Association (Paperback)
Loot Price: R581
Discovery Miles 5 810
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Where Sport Marketing Theory Meets Practice - Selected Papers from the Second Annual Conference of the Sport Marketing Association (Paperback)
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Loot Price R581
Discovery Miles 5 810
Expected to ship within 10 - 15 working days
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As SMA President and host of SMA II, the second annual SMA
Conference, it gives me great pride to share this book with members
of the Association as well as an extended readership base. The
collection of outstanding papers contained within this manuscript
is drawn from over one hundred and fifty academic presentations
delivered during the three day conference held in Memphis,
Tennessee, November 18-20, 2004, attracting more than three hundred
sport marketing scholars, professionals, and students. -- From
Richard Irwin's preface 'A Word From the President'.
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