Brewing Identities - Globalisation, Guinness and the Production of Irishness (Hardcover, New edition)

While Guinness is a global product, it still contains references to Ireland and it occupies a particular place in imaginings of Irishness. Brewing Identities is unique in that, while it focuses on the (re)production of a specific kind of ethno-national identity- Irishness - it is simultaneously transnational in scope, as the author maps the trails of products, people and symbolic constructs through a globalised world. In pubs from Dublin to London to New York, the reader is taken on a multi-sited ethnography, where stories unfold through observation, interview, and conversation with fellow patrons and pub personnel, while drawing from an ample sampling of discursive and interactional sources from which the author derives her own interpretations and conclusions. Additionally, the book follows the trail of the political economy of Guinness. Brewing Identities produces an engaging and well-grounded mode of inquiry informed not only by multiple sources but by the interdisciplinary field of cultural studies, one that is particularly sensitive and responsive to both the convergences and discontinuities of diverse conditioning factors at work in the generally nebulous and complex sphere of identity production.

General

Imprint:	Peter Lang Publishing
Country of origin:	United States
Series:	Global Studies in Education, 21
Release date:	December 2014
First published:	2015
Authors:	Brenda Murphy
Dimensions:	225 x 150 x 18mm (L x W x T)
Format:	Hardcover
Pages:	215
Edition:	New edition
ISBN-13:	978-1-4331-1889-0
Categories:	Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > Popular culture Books > Social sciences > Sociology, social studies > Social institutions > Work & labour Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Food manufacturing & related industries > General Promotions
LSN:	1-4331-1889-0
Barcode:	9781433118890

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