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Brewing Identities - Globalisation, Guinness and the Production of Irishness (Hardcover, New edition)
Loot Price: R5,642
Discovery Miles 56 420
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Brewing Identities - Globalisation, Guinness and the Production of Irishness (Hardcover, New edition)
Series: Global Studies in Education, 21
Expected to ship within 10 - 15 working days
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While Guinness is a global product, it still contains references to
Ireland and it occupies a particular place in imaginings of
Irishness. Brewing Identities is unique in that, while it focuses
on the (re)production of a specific kind of ethno-national
identity- Irishness - it is simultaneously transnational in scope,
as the author maps the trails of products, people and symbolic
constructs through a globalised world. In pubs from Dublin to
London to New York, the reader is taken on a multi-sited
ethnography, where stories unfold through observation, interview,
and conversation with fellow patrons and pub personnel, while
drawing from an ample sampling of discursive and interactional
sources from which the author derives her own interpretations and
conclusions. Additionally, the book follows the trail of the
political economy of Guinness. Brewing Identities produces an
engaging and well-grounded mode of inquiry informed not only by
multiple sources but by the interdisciplinary field of cultural
studies, one that is particularly sensitive and responsive to both
the convergences and discontinuities of diverse conditioning
factors at work in the generally nebulous and complex sphere of
identity production.
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