Within the tourism industry there is a growing consensus on the
need for research to investigate the economic, social and
environmental impacts of tourism. However, existing research
methods texts are based solely on either the business approach or
the social science approach to tourism. They often fail to provide
real world examples of how to plan, implement or analyze tourism
related research. This book aims to address this divide by
integrating theory with practice through the inclusion of specific
tourism research case studies alongside research theory. It
considers a wide range of research issues, approaches and
techniques with contributions from both experienced and new
researchers.
General
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