Rational self-interest is often seen as being at the heart of
liberal economic theory. In The Power at the End of the Economy
Brian Massumi provides an alternative explanation, arguing that
neoliberalism is grounded in complex interactions between the
rational and the emotional. Offering a new theory of political
economy that refuses the liberal prioritization of individual
choice, Massumi emphasizes the means through which an individual's
affective tendencies resonate with those of others on
infra-individual and transindividual levels. This nonconscious
dimension of social and political events plays out in ways that
defy the traditional equation between affect and the irrational.
Massumi uses the Arab Spring and the Occupy Movement as examples to
show how transformative action that exceeds self-interest takes
place. Drawing from David Hume, Michel Foucault, Gilles Deleuze,
Niklas Luhmann and the field of nonconsciousness studies, Massumi
urges a rethinking of the relationship between rational choice and
affect, arguing for a reassessment of the role of sympathy in
political and economic affairs.
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