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Books > Business & Economics > Economics > Microeconomics

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A Japanese Advertising Agency - An Anthropology of Media and Markets (Paperback, Paperback ed) Loot Price: R1,722

Discovery Miles 17 220

Repayment Terms: R161 pm x 12*

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A Japanese Advertising Agency - An Anthropology of Media and Markets (Paperback, Paperback ed): Brian Moeran

A Japanese Advertising Agency - An Anthropology of Media and Markets (Paperback, Paperback ed)

Brian Moeran

Series: ConsumAsian Series

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Loot Price R1,722 Discovery Miles 17 220 | Repayment Terms: R161 pm x 12*

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This monograph is a formal account of the structure and organization of a large Japanese advertising agency. Based on a year's fieldwork in a Tokyo-based agency, the book presents a case study of an advertising campaign to outline the complex relations that exist between different divisions (Account, Planning, Marketing, Creative) within an advertising agency, and between the agency and the client, on the one hand, and the agency and media, on the other.

General

Imprint:	RoutledgeCurzon
Country of origin:	United Kingdom
Series:	ConsumAsian Series
Release date:	July 1996
First published:	1996
Authors:	Brian Moeran
Dimensions:	234 x 156 x 24mm (L x W x T)
Format:	Paperback
Pages:	336
Edition:	Paperback ed
ISBN-13:	978-0-7007-0503-0
Categories:	Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General Books > Business & Economics > Economics > Microeconomics > General Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry Promotions
LSN:	0-7007-0503-1
Barcode:	9780700705030