The Business of Creativity - Toward an Anthropology of Worth (Paperback)

How does a group of people, brought together because of their diverse skills and professional knowledge, set out to be 'creative'? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creative industries, takes the sacred relic of creativity out of the crypt and airs it in the ethnographic alley. In contrast to the persistent image of creativity as the spontaneous inspiration of a gifted individual, Moeran shows how creativity emerges from collaborative engagements among people, genres, institutions, materials and technologies. He alternates thick description of work in fashion, advertising, and ceramic art with theoretical innovations that shed new light on the aesthetic, symbolic, and economic dimensions of creativity and the production of worth.

General

Imprint:	Left Coast Press Inc
Country of origin:	United States
Series:	Anthropology & Business
Release date:	December 2013
First published:	2014
Authors:	Brian Moeran
Dimensions:	229 x 152 x 25mm (L x W x T)
Format:	Paperback
Pages:	299
ISBN-13:	978-1-61132-912-4
Categories:	Books > Business & Economics > Business & management > Business communication & presentation > General Books > Social sciences > Sociology, social studies > Anthropology > Social & cultural anthropology > General
LSN:	1-61132-912-4
Barcode:	9781611329124

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