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Books > Business & Economics > Business & management > Business communication & presentation
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The Business of Creativity - Toward an Anthropology of Worth (Paperback)
Loot Price: R1,437
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The Business of Creativity - Toward an Anthropology of Worth (Paperback)
Series: Anthropology & Business
Expected to ship within 12 - 19 working days
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How does a group of people, brought together because of their
diverse skills and professional knowledge, set out to be
'creative'? How are ongoing tensions between beauty, fame, and
money resolved? In The Business of Creativity, Brian Moeran, a
leading scholar and writer on the creative industries, takes the
sacred relic of creativity out of the crypt and airs it in the
ethnographic alley. In contrast to the persistent image of
creativity as the spontaneous inspiration of a gifted individual,
Moeran shows how creativity emerges from collaborative engagements
among people, genres, institutions, materials and technologies. He
alternates thick description of work in fashion, advertising, and
ceramic art with theoretical innovations that shed new light on the
aesthetic, symbolic, and economic dimensions of creativity and the
production of worth.
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