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Books > Business & Economics > Business & management > Sales & marketing

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Selling Advertising Space in 90 Minutes (Paperback, 2nd Revised edition) Loot Price: R332

Discovery Miles 3 320

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Selling Advertising Space in 90 Minutes (Paperback, 2nd Revised edition): Brian Neil

Selling Advertising Space in 90 Minutes (Paperback, 2nd Revised edition)

Brian Neil

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Loot Price R332 Discovery Miles 3 320

Expected to ship within 12 - 19 working days

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Based on a successful media sales training course which the author has been giving for many years, the book starts with an explanation of how the industry works, and then guides readers through the skills and processes involved in each stage from lead-sourcing through to closure. Areas covered include: * The role of advertising sales in publishing * What the ad sales job involves and where it can lead * How to plan and implement a successful campaign * How to structure your pitch * How to sell cross-media advertising * How to get through to the real decision-makers * How to deal with objections * How to close the sale

General

Imprint:	Management Books 2000 Ltd
Country of origin:	United Kingdom
Release date:	November 2014
Authors:	Brian Neil
Dimensions:	210 x 148 x 10mm (L x W x T)
Format:	Paperback
Pages:	169
Edition:	2nd Revised edition
ISBN-13:	978-1-85252-747-1
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	1-85252-747-1
Barcode:	9781852527471