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Geography, Location, and Strategy (Hardcover)
Loot Price: R4,229
Discovery Miles 42 290
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Geography, Location, and Strategy (Hardcover)
Series: Advances in Strategic Management
Expected to ship within 12 - 17 working days
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Changes in both technology and global political economy have vastly
accelerated the pace of globalization in the last 40 years, eroding
barriers that limited firms' geographic scope, and unleashing a
seemingly unlimited set of new threats, challenges, and
opportunities to create value globally. Globalization presents
managers with an environment to create value that is more complex,
risky, and also more promising than ever before. Despite recent
advances in our understanding of how locations impact the creation
and appropriation of value by firms, the speed of these changes has
often surpassed the speed of research on the connections between
geography and firms. This volume draws together researchers working
at the forefront of this area in a variety of
disciplines-economics, geography, marketing, organizational
behavior, psychology, sociology, and strategy-in order to explore
the many ways that locations matter for firms. In 11 varied papers,
the authors draw on newly available data, recently developed
theory, and diverse methodology to understand the relationships
between firm boundaries, firm activities, and geographic borders.
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