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The Art of Lettering - Perfectly Imperfect Hand-Crafted Type Design (Hardcover)
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The Art of Lettering - Perfectly Imperfect Hand-Crafted Type Design (Hardcover)
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Hand lettering is making a comeback, bursting out of its
graphic-design bubble and finding a mainstream via collecting
social media sites like Instagram and Pinterest. The avid interest
in hand lettering seemingly goes hand in hand with the weariness
audiences feel with constant slick digital presentation of the
information they consume. The Art of Lettering collects myriad new
and established graphic designers for whom hand lettering is a
time-honored art that has modern applications. Showcasing more than
100 artists from all over the world, the book displays their
typographic takes and illustrates their perfectly imperfect
handcrafted art, from beautiful photographs of concept sketches to
the end result. Straying away from traditional pen calligraphy,
artists today employ new and creative approaches, including
building type with coffee grounds, watercolours, and combinations
of different hand tools, resulting in a dynamically fresh approach
to creating type.
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