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Books > Reference & Interdisciplinary > Communication studies
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Collective Action in Organizations - Interaction and Engagement in an Era of Technological Change (Hardcover)
Loot Price: R2,315
Discovery Miles 23 150
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Collective Action in Organizations - Interaction and Engagement in an Era of Technological Change (Hardcover)
Series: Communication, Society and Politics
Expected to ship within 12 - 17 working days
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Challenging the notion that digital media render traditional,
formal organizations irrelevant, this book offers a new theory of
collective action and organizing. Based on extensive surveys and
interviews with members of three influential and distinctive
organizations in the United States - The American Legion, AARP, and
MoveOn - the authors reconceptualize collective action as a
phenomenon in which technology enhances people s ability to cross
boundaries in order to interact with one another and engage with
organizations. By developing a theory of Collective Action Space,
Bimber, Flanagin, and Stohl explore how people's attitudes,
behaviors, motivations, goals, and digital media use are related to
their organizational involvement. They find that using technology
does not necessarily make people more likely to act collectively,
but contributes to a diversity of participatory styles, which hinge
on people s interaction with one another and the extent to which
they shape organizational agendas. In the digital media age,
organizations do not simply recruit people into roles, they provide
contexts in which people are able to construct their own collective
experiences.
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