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Eco-Hustle! - Global Warming, Greenwashing, and Sustainability (Hardcover)
Loot Price: R2,039
Discovery Miles 20 390
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Eco-Hustle! - Global Warming, Greenwashing, and Sustainability (Hardcover)
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How many of our efforts to save the environment are effective?
Learn how our system is simply masking the symptoms of global
warming. Climate change is more than just a buzzword. It is a
reality that society and industry have failed to deal with
effectively. "Greenwashing," a term that author Bruce E. Johansen
defines as the "environmental sleight of hand" performed by
technology and advertising, has us convinced that certain "green"
practices are sustainable. In his book, Johansen examines the
sanctioned activities and practices commonly touted as
environmentally responsible and points out their failings. He
explains why the global climate change problem is more urgent than
many people think, and provides real-world examples of companies
that are taking measures with genuine benefits to the environment.
Presenting information relevant to every inhabitant of earth and
that environmentalists, climate scientists, and students and
educators in environmental studies will find essential reading,
this book brings questions about legislation and economics to the
forefront and asks whether today's system can support a true effort
at sustainable living. It presents honest-and what some readers may
find surprising-answers to inquiries into what is really "good for
the environment," such as why corn ethanol may be worse for the
atmosphere than oil and why coal capture and sequestration may be
the worst "green" idea yet. Explains global warming science in
terms that laypeople and scholars can understand Examines
"greenwashing" practices employed by today's society and describes
the negative impact they will have Asks truly compelling questions
about what will really protect the environment from future damage
Proposes changes to today's system that truly recognize the need
for sustainable practices and a move away from production and
consumption
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