A typo in a help wanted ad results in Constantin Stanislavski being
cast in the role of Marketing Director for a company in transition.
Stanislavski, through the contrived alter-ego of Stan Islavski, is
tasked by the company's CEO with using the techniques of his Method
to turn around the marketing department and reconnect the company
its products and its services with its customers and markets. The
one condition of his assignment, however, is that he cannot reveal
his true identity until after his team's new marketing plan is
presented to the company's senior management and board just three
months later.
Using the principles of his Method Acting technique, Stan sets
out to help the company and its cast of characters to find their
corporate self and connect it to the actions of the marketplace.
Along the way, the managers he is training learn to cope with his
digressions, stories and analogies all the while unwittingly
learning to apply concepts such as observation, emotion memory and
even a little magic to their daily work.
In the end, the lesson taught through this creative, humorous
and engaging story is that there is a method which can be used as a
guide to teach marketing and business professionals the intangible
skill of connecting the corporate self with the "Character of the
Customer."
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