Video Economics (Hardcover, New)

Between the late 1970s and the early 1990s the U.S. television industry transformed from a heavily regulated business to a highly competitive one, with new networks, technologies, and markets. Video Economics addresses the major issues affecting competitive advantage in the industry, including sequential program release strategies known as windowing, competition among program producers, the economics of networking, cable television, scheduling strategies, and high definition television (HDTV). The authors present the economic tools required to analyze the industry as they take up each new topic. This book will be of particular interest to students of the mass media, communication policy officials, communication lawyers and consultants, and media and advertising executives.

General

Imprint:	Harvard University Press
Country of origin:	United States
Release date:	April 1992
First published:	April 1992
Authors:	Bruce M. Owen • Steven Wildman
Dimensions:	235 x 156 x 22mm (L x W x T)
Format:	Hardcover
Pages:	384
Edition:	New
ISBN-13:	978-0-674-93716-1
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Radio & television industry Promotions
LSN:	0-674-93716-3
Barcode:	9780674937161

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