This school marketing manual contains a proven approach for the
school marketing professional in the 21st century. There are an
outstanding number of successful strategies, samples and examples
written in an easy to read, summarized point format covering all
major school marketing topics. The format accentuates the positive
methods needed in a highly digitalized world. Successful
contemporary and traditional school marketing methods applicable
for the digital age are explored in detail. This manual highlights
a school marketing plan and numerous strategies needed at the
school-face. The author was able to see first-hand what was needed
and to respond to these needs with numerous innovative and
successful digital and other contemporary strategies. A major
digital section for marketing schools in the electronic age is
explored through over 100 pages and 80+ screenshots of actual
internet webpages. This text will both inform and challenge the
school marketing personnel to market their schools in the most
successful and considered ways. This will be achieved through a
school marketing plan which is based on numerous successful
digital, contemporary and traditional strategies, examples and
samples.
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