Conservative Bias - How Jesse Helms Pioneered the Rise of Right-Wing Media and Realigned the Republican Party (Paperback)

Before Bill O'Reilly and Glenn Beck, there was Jesse Helms. From in front of a camera at WRAL-TV, Helms forged a new brand of southern conservatism long before he was a senator from North Carolina. As executive vice president of the station, Helms delivered commentaries on the evening news and directed the news and entertainment programming. He pioneered the attack on the liberal media, and his editorials were some of the first shots fired in the culture wars, criticizing the influence of "immoral entertainment." Through the emerging power of the household television Helms established a blueprint and laid the foundation for the modern conservative movement. Bryan Thrift mines over 2,700 WRAL-TV "Viewpoint" editorials broadcast between 1960 and 1972 to offer not only a portrait of a skilled rhetorician and wordsmith but also a lens on the way the various, and at times competing, elements of modern American conservatism cohered into an ideology couched in the language of anti-elitism and "traditional values." Decades prior to the invention of the blog, Helms corresponded with his viewers to select, refine, and sharpen his political message until he had reworked southern traditionalism into a national conservative movement. The realignment of southern Democrats into the Republican Party was not easy or inevitable, and by examining Helms's oft-forgotten journalism career, Thrift shows how delicately and deliberately this transition had to be cultivated.

General

Imprint:	University Press of Florida
Country of origin:	United States
Series:	Sunbelt Studies
Release date:	July 2016
Authors:	Bryan H Thrift
Dimensions:	229 x 152 x 16mm (L x W x T)
Format:	Paperback
Pages:	276
ISBN-13:	978-0-8130-6234-1
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Humanities > History > American history > General Books > Social sciences > Politics & government > Political ideologies > Conservatism & right-of-centre democratic ideologies Books > History > American history > General Promotions
LSN:	0-8130-6234-9
Barcode:	9780813062341

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