In a world characterized by increasing complexity and
volatility, managers must be able to flexibly adapt their
strategies to changing environmental conditions. Traditional
strategic management frameworks often fail in this context.
Therefore, we present "scenario-based strategic planning" as a
framework for strategic management in an uncertain world.
Previous approaches to scenario planning were complex and
focused on the long term, but the approach developed by Roland
Berger and the Center for Strategy and Scenario Planning at HHL
Leipzig Graduate School of Management is different. By designing
appropriate tools and integrating scenario planning into strategic
planning, we have made our approach less complex and easier for
firms to apply. We illustrate the approach with examples from
different industries.
General
| Imprint: |
Springer Gabler
|
| Country of origin: |
Germany |
| Series: |
Roland Berger School of Strategy and Economics |
| Release date: |
July 2013 |
| First published: |
2013 |
| Editors: |
Burkhard Schwenker
• Torsten Wulf
|
| Assisted by: |
Christian Krys
|
| Dimensions: |
240 x 168 x 25mm (L x W x T) |
| Format: |
Hardcover
|
| Pages: |
219 |
| Edition: |
2013 ed. |
| ISBN-13: |
978-3-658-02874-9 |
| Categories: |
Books >
Business & Economics >
General
|
| LSN: |
3-658-02874-2 |
| Barcode: |
9783658028749 |
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