Within the highly successful Mankiw Economics franchise, this new fourth edition of Business Economics delivers a comprehensive overview and practical application of the principles of economics to business.
All the Mankiw titles are known for their friendly and accessible approach which is retained in this new edition’s unique business perspective, enabling economic theory to be applied to real world scenarios. Such an active learning approach ensures academic skills can be easily absorbed and transferred to the workplace.
This edition includes new chapters on business organization, supply chains and sustainability, together with a wealth of new and updated case studies and ‘In the News’ features throughout.
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