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Fashion Branding and Communication - Core Strategies of European Luxury Brands (Hardcover, 1st ed. 2017) Loot Price: R2,258
Discovery Miles 22 580
Fashion Branding and Communication - Core Strategies of European Luxury Brands (Hardcover, 1st ed. 2017): Byoungho Jin, Elena...

Fashion Branding and Communication - Core Strategies of European Luxury Brands (Hardcover, 1st ed. 2017)

Byoungho Jin, Elena Cedrola

Series: Palgrave Studies in Practice: Global Fashion Brand Management

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Loot Price R2,258 Discovery Miles 22 580 | Repayment Terms: R212 pm x 12*

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This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a particular emphasis on emerging branding practices, challenges and trends in the fashion industry. The subsequent five cases demonstrate how a family workshop from a small town can grow into a global luxury or premium brand within a relatively short amount of time. Scholars and practitioners in fashion, retail, branding, and international business will learn how companies can establish a strong brand identity through innovative strategies and management.

General

Imprint: Palgrave Pivot
Country of origin: United Kingdom
Series: Palgrave Studies in Practice: Global Fashion Brand Management
Release date: April 2017
First published: 2017
Editors: Byoungho Jin • Elena Cedrola
Dimensions: 210 x 148 x 19mm (L x W x T)
Format: Hardcover
Pages: 188
Edition: 1st ed. 2017
ISBN-13: 978-1-137-52342-6
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries > General
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LSN: 1-137-52342-5
Barcode: 9781137523426

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