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Communication Theory (Hardcover, 2nd edition)
Loot Price: R4,342
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Communication Theory (Hardcover, 2nd edition)
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Communication is the most complex and elevating achievement of
human beings. Most people spend up to 70 percent of our waking
hours engaged in some form of communication. Listening and
responding to the messages of others occupies much of this time;
the rest is taken up by talking, reading, and writing. An
additional consideration is the rich assortment of nonverbal cues
humans share, which also constitute a form of communication. All
together, the stream of verbal and nonverbal information that
bombards our senses is composed of as many as 2,000 distinguishable
units of interaction in a single day. The kinds of interaction
change constantly: morning greetings, cereal labels, bus signs,
charts, traffic lights, hate stares, graffiti, coffee shop chat,
gestures, laughter, and head nods: The themes are endless. All of
this constitutes subject matter for the study of communication.The
book seeks to acquaint students with a basic understanding of the
process of human communication. The breadth and scope of subject
matter is adaptable to a number of approaches to the first course
in communication, whether theoretical, practical, contemporary, or
traditional in orientation.The framework of this book introduces
five topics of central interest to the field of communication
theory. Part I describes the process of communication as it unfolds
in face-to-face environments. Part II considers the symbolic
significance of interpersonal behavior. Part III examines the
organization of communicative acts and shows why human interactions
tend to become more synchronous over time. Part IV explores the
complex problem of understanding other people, demonstrating the
tendency of understanding to become intersubjective. Part V
accounts for the communicative significance of several basic human
environments--communities, organizations, media, institutions, and
culture.
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