What has the death of Corporal Patrick D. Tillman of the US Army
Rangers in an incident of friendly fire in Afghanistan in 2004 got
to do with culture? How has the study of ideology, coding, theming
and representation by Cultural Studies helped us to understand
Reality TV, the Internet, mobile phones, the iPod and leading
brands in neat capitalism like Virgin, The Body Shop and Apple?
This lively and assured book provides a concise and
authoritative critical guide to Cultural Studies. It demonstrates
that the field has moved through four moments': the
National/Popular, the Textual/Representational, Global/Post
Essentialism and Governmentality/Policy. It illustrates the meaning
of each of these moments by a discussion of representative texts
and concrete examples from popular culture. As such, it achieves a
novel and accessible account of the origins and development of the
field.
The book also shows how the readers personal experience can be
systematically situated in cultural forces and used as a resource
to clarify how culture works, through the analysis of on-location
practice, embodiment, emplacement and context. Packed with
illuminating examples, and a clear and compelling prose style, the
book is the antidote to abstract, hazy accounts of the meaning and
value of Cultural Studies. It is the ideal text for readers new to
the field, but it will also be appreciated by established
practitioners as good to think with.
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