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Vanity: 21st Century Selves (Hardcover)
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Vanity: 21st Century Selves (Hardcover)
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It has become something of a cliche that Western culture is
obsessed with celebrity, glamour, and the opportunities ordinary
people are now given (reality television, social networking sites,
blogging) to become famous. These new engagements between fame and
obscurity have been accompanied by energetic debates about the
self, image and vanity. Similar debates are also underway in a
domain apparently quite different from this digital realm - the
corporeal domain of health, fitness, beauty and anti-ageing.
Vanity, it seems, can account for both our least and most bodily
modes of making the self. Despite these growing areas of debate,
little or no sociological or cultural studies research on vanity
has been conducted to date. This book sets out to remedy this.
Exploring a range of sites of social and cultural production - from
Helen Mirren's red bikini to The Biggest Loser reality weight loss
show, from suffragists to Viagra, from anti-ageing medicine to
Facebook - the book takes an engaging, sophisticated and
wide-ranging look at new ideas and practices of vanity. How are
contemporary subjects to cope with concurrent pressures both
towards self-absorption and away from it? Taking an explicitly
gendered approach to these questions, Vanity: 21st Century Selves
conducts a broad analysis of a key concept shaping contemporary
Western societies and their ways of understanding the self.
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