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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
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Tweets from the Campaign Trail - Researching Candidates' Use of Twitter During the European Parliamentary Elections (Hardcover, New edition)
Loot Price: R2,304
Discovery Miles 23 040
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Tweets from the Campaign Trail - Researching Candidates' Use of Twitter During the European Parliamentary Elections (Hardcover, New edition)
Series: Bonner Beitraege zur Medienwissenschaft, 11
Expected to ship within 10 - 15 working days
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Hailed by many as a game-changer in political communication,
Twitter has made its way into election campaigns all around the
world. The European Parliamentary elections, taking place
simultaneously in 28 countries, give us a unique comparative vision
of the way the tool is used by candidates in different national
contexts. This volume is the fruit of a research project bringing
together scholars from 6 countries, specialised in communication
science, media studies, linguistics and computer science. It seeks
to characterise the way Twitter was used during the 2014 European
election campaign, providing insights into communication styles and
strategies observed in different languages and outlining
methodological solutions for collecting and analysing political
tweets in an electoral context.
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