• The only book on the market combining academic with
practitioner perspectives on the management of political campaigns,
thus enriching both professional and student understanding of the
issues confronting the industry. • Views the COVID-19 pandemic as
an innovator as well as a disrupter, showing impacts on campaign
management as agents of both change and continuity. • Focuses on
media—new, traditional, social—and their role in the changing
landscape of political campaigns. Highlights of the Sixth Edition
Covers the 2020 and 2022 elections with an eye to 2024. Examines
changes to the campaign process as a result of COVID-19 and puts
them in context with campaign traditions over time. Includes a new
organization that moves campaign finance up front to emphasize the
centrality of fundraising to successful campaigns. Offers more data
to inform campaign planning and management, especially related to
key topics such as the change in news media coverage, the growth
and use of social media, the use of "big data" in campaigns, and
changes in field and voting rules and policies.
General
| Imprint: |
Routledge
|
| Country of origin: |
United Kingdom |
| Release date: |
September 2023 |
| Editors: |
Candice J. Nelson
• James A. Thurber
• David A. Dulio
|
| Dimensions: |
229 x 152mm (L x W) |
| Pages: |
356 |
| Edition: |
6th edition |
| ISBN-13: |
978-0-367-76310-7 |
| Categories: |
Books
|
| LSN: |
0-367-76310-9 |
| Barcode: |
9780367763107 |
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