What do you need to become a data-driven organization? Far more
than having big data or a crack team of unicorn data scientists, it
requires establishing an effective, deeply-ingrained data culture.
This practical book shows you how true data-drivenness involves
processes that require genuine buy-in across your company, from
analysts and management to the C-Suite and the board. Through
interviews and examples from data scientists and analytics leaders
in a variety of industries, author Carl Anderson explains the
analytics value chain you need to adopt when building predictive
business models-from data collection and analysis to the insights
and leadership that drive concrete actions. You'll learn what works
and what doesn't, and why creating a data-driven culture throughout
your organization is essential.Start from the bottom up: learn how
to collect the right data the right way Hire analysts with the
right skills, and organize them into teams Examine statistical and
visualization tools, and fact-based story-telling methods Collect
and analyze data while respecting privacy and ethics Understand how
analysts and their managers can help spur a data-driven culture
Learn the importance of data leadership and C-level positions such
as chief data officer and chief analytics officer
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