Fighting Churn with Data (Paperback)

Churn is the bane of any subscription business, such as content subscriptions, software as a service, and even ad-supported freemium apps. You can improve customer retention through product changes and targeted engagement campaigns based on data-driven interventions. This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers. Don't let your hard-won customers vanish from subscription services, taking their money with them. In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether. * Identifying processes suited to machine learning * Using machine learning to automate back office processes * Seven everyday business process projects * Using open source and cloud-based tools * Case studies for machine learning decision making For readers with basic data analysis skills, including Python and SQL.

General

Imprint:	Manning Publications
Country of origin:	United States
Release date:	December 2020
Authors:	Carl Gold
Dimensions:	234 x 185 x 33mm (L x W x T)
Format:	Paperback
Pages:	375
ISBN-13:	978-1-61729-652-9
Categories:	Books > Computing & IT > General theory of computing > Data structures Books > Computing & IT > Computer programming > Algorithms & procedures Promotions
LSN:	1-61729-652-X
Barcode:	9781617296529

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