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MKTG (Paperback, 13th edition) Loot Price: R1,243
Discovery Miles 12 430
Repayment Terms: R116 pm x 12*
You Save: R97 (7%)
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MKTG (Paperback, 13th edition): Carl McDaniel, Joe Hair, Charles Lamb

MKTG (Paperback, 13th edition)

Carl McDaniel, Joe Hair, Charles Lamb

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List price R1,340 Loot Price R1,243 Discovery Miles 12 430 | Repayment Terms: R116 pm x 12* You Save R97 (7%)

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MKTG from 4LTR Press connects students to the principles of marketing—bringing them to life through timely examples showing how they’re applied at the world’s top companies every day.

General

Imprint: South-Western College Publishing
Country of origin: United States
Release date: May 2020
First published: 2021
Authors: Carl McDaniel • Joe Hair • Charles Lamb
Dimensions: 275 x 216 x 18mm (L x W x T)
Format: Paperback
Pages: 448
Edition: 13th edition
ISBN-13: 978-0-357-12781-0
Categories: Books > Business & Economics > General
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LSN: 0-357-12781-1
Barcode: 9780357127810

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