"Entrepreneurial Selves" is an ethnography of neoliberalism.
Bridging political economy and affect studies, Carla Freeman turns
a spotlight on the entrepreneur, a figure saluted across the globe
as the very embodiment of neoliberalism. Steeped in more than a
decade of ethnography on the emergent entrepreneurial middle class
of Barbados, she finds dramatic reworkings of selfhood, intimacy,
labor, and life amid the rumbling effects of political-economic
restructuring. She shows us that the deja vu of neoliberalism, the
global hailing of entrepreneurial flexibility and its concomitant
project of self-making, can only be grasped through the thickness
of cultural specificity where its costs and pleasures are unevenly
felt. Freeman theorizes postcolonial neoliberalism by reimagining
the Caribbean cultural model of 'reputation-respectability.' This
remarkable book will allow readers to see how the material social
practices formerly associated with resistance to capitalism
(reputation) are being mobilized in ways that sustain neoliberal
precepts and, in so doing, re-map class, race, and gender through a
new emotional economy.
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