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On the Evolution of Media - Understanding Media Change (Hardcover)
Loot Price: R4,471
Discovery Miles 44 710
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On the Evolution of Media - Understanding Media Change (Hardcover)
Series: Routledge Studies in New Media and Cyberculture
Expected to ship within 9 - 15 working days
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This book describes the lifecycle of media in the context of the
media ecology, presenting a general theoretical framework and a
series of methodological procedures to support the construction of
an eco-evolutionary approach to media change. Focusing on a series
of processes - emergence, competition, dominance, hybridization,
adaptation, extinction - this book goes beyond a chronological
approach to propose a reticulated and multi-layered conception of
media evolution. If media evolution is a network, what are the
relationships between "media species" like? What happens when a new
media emerges into the media ecology? How do new media influence
the old ones? Can media become extinct? How do media adapt when the
social and economic context changes? How can media evolution be
analysed? What kinds of quantitative and qualitative techniques can
be applied in media evolution research? By presenting an innovative
research approach and theoretical framework to media studies, this
book will be of keen interest to scholars and graduate students of
new media, media history and theory, philosophy of technology, mass
communication, and organisational studies.
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