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Books > Business & Economics > Business & management > Sales & marketing

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Driving Demand - Transforming B2B Marketing to Meet the Needs of the Modern Buyer (Hardcover, 1st ed. 2015) Loot Price: R1,038
Discovery Miles 10 380
Driving Demand - Transforming B2B Marketing to Meet the Needs of the Modern Buyer (Hardcover, 1st ed. 2015): Carlos Hidalgo

Driving Demand - Transforming B2B Marketing to Meet the Needs of the Modern Buyer (Hardcover, 1st ed. 2015)

Carlos Hidalgo

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Loot Price R1,038 Discovery Miles 10 380 | Repayment Terms: R97 pm x 12*

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Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: October 2015
First published: 2015
Authors: Carlos Hidalgo
Dimensions: 241 x 163 x 22mm (L x W x T)
Format: Hardcover
Pages: 204
Edition: 1st ed. 2015
ISBN-13: 978-1-137-52678-6
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 1-137-52678-5
Barcode: 9781137526786

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