Beginning from a poststructuralist position, "Constructing the
Child Viewer" examines three decades of U.S. research on television
and children. The book concludes that historical concepts of the
child television viewer are products of discourse and cannot be
taken to reflect objective, scientific truths about the child
viewer. Widely disseminated constructs of the passive viewer, the
active viewer, the interactive viewer, and the media literate
viewer are seen as problematic. Nearly all academic studies
published from 1948 to 1979 on the subject are included in this
volume. Each receives close textual analysis, making this a useful
bibliographic resource and reference book. Methodologically and
theoretically, this is the first text of its kind to read the
history of research on television and children as an archaeology of
knowledge.
"Constructing the Child Viewer" is an extensive bibliographical
resource, a preliminary introduction to Foucault's discourse
theory, and an experimental application of that theory to one major
strand of the discourse of mass communications research. Students
of educational psychology, sociology, and communications/media will
find this work invaluable.
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