Consumption Culture in Europe - Insight into the Beverage Industry (Hardcover, New)

Although studies indicate the assumption of one single European market, other research emphasises European countries have distinct market identities. Meanwhile, as individual countries begin to have a more widespread understanding of culture, global culture still remains unshared between countries. Consumption Culture in Europe: Insight into the Beverage Industry brings the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market. This comprehensive collection is an essential tool for policy-makers and those interested in end-markets and consumer affairs.|Although studies indicate the assumption of one single European market, other research emphasises European countries have distinct market identities. Meanwhile, as individual countries begin to have a more widespread understanding of culture, global culture still remains unshared between countries. Consumption Culture in Europe: Insight into the Beverage Industry brings the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market. This comprehensive collection is an essential tool for policy-makers and those interested in end-markets and consumer affairs.

General

Imprint:	Idea Group,U.S.
Country of origin:	United States
Release date:	2013
First published:	May 2013
Editors:	Carmen R. Santos • Stephane Ganassali • Francesco Casarin • Pirjo Laaksonen • Hans-Ruediger Kaufmann
Dimensions:	254 x 178 x 23mm (L x W x T)
Format:	Hardcover
Pages:	339
Edition:	New
ISBN-13:	978-1-4666-2857-1
Categories:	Books > Social sciences > Sociology, social studies > Social issues > Consumer issues Promotions
LSN:	1-4666-2857-X
Barcode:	9781466628571

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