When the Communist Party of Yugoslavia (CPY) took power after the
Second World War, it had a vision for a new and better society in
which all humans would live together in peace and prosperity and in
which their mutual exploitation would be eliminated. That vision
required changes not only in the country's political and economic
structure, but in its citizen's values, morals, goals, aesthetics,
and social behavior. Based on extensive archival research, Lilly's
study describes the CPY's struggle to realize that social and
cultural transformation by means of oral, written, and visual
persuasion in the first nine years after the war.Lilly's
descriptions of party policies in such media as newspapers,
journals, educational curricula, group activities like parades,
workplace competitions, and volunteer labor brigades, and the
production of both high and popular culture depict the evolving
form and content of the party's persuasive rhetoric. Her archival
work, moreover, reveals both societal reaction to such rhetoric and
the extent to which party leaders adapted their persuasive policies
in response to feedback from below. In this respect, Lilly places
her work at the intersection of cultural history, cultural studies
and politics by discussing how individuals and different groups
perceive, digest, and remake culture from above in their own
image.Ultimately, then, this study not only modifies current
understandings of Yugoslavia's postwar history but informs us about
the nature of state-society relations in dictatorial regimes and
the complexities of cultural change. Moving beyond an
interpretation of Yugoslavia's political and cultural history in
the 1940s, it addresses broader questions like: How do dictatorial
regimes maintain power and support? How do subject populations
express their views and exert influence even under oppressive
conditions? When and how does persuasive rhetoric work and what are
its limits?
General
Imprint: |
Routledge
|
Country of origin: |
United Kingdom |
Release date: |
June 2019 |
First published: |
2001 |
Authors: |
Carol S Lilly
|
Dimensions: |
229 x 152mm (L x W) |
Format: |
Hardcover
|
Pages: |
287 |
ISBN-13: |
978-0-367-09663-2 |
Categories: |
Books >
Humanities >
History >
General
Books >
History >
General
|
LSN: |
0-367-09663-3 |
Barcode: |
9780367096632 |
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!