Like the wood in a hearth, the combined talents within a company
form a solid basis for business activity. But this alone is not
enough to make a company successful. What every company needs is a
plan for finding the influencers who can set its brand alight.
Influencers provides decision-makers and marketing executives with
a guide for translating an influencer strategy into practice, and
allows influencers themselves to discover how to build up
sustainable relationships with trendsetting companies. In doing so,
Influencers is among the first to clearly map out the
often-neglected subject of influencer marketing in Europe.
General
| Imprint: |
Lannoo Publishers
|
| Country of origin: |
Belgium |
| Release date: |
June 2018 |
| Authors: |
,Carole Lamarque
|
| Dimensions: |
240 x 170 x 15mm (L x W x T) |
| Format: |
Paperback
|
| Pages: |
280 |
| ISBN-13: |
978-9401452168 |
| Categories: |
Books >
Business & Economics >
General
Promotions
|
| LSN: |
9401452164 |
| Barcode: |
9789401452168 |
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