Nation Branding in Modern History (Hardcover)

A recent coinage within international relations, "nation branding" designates the process of highlighting a country's positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power.

General

Imprint:	Berghahn Books
Country of origin:	United Kingdom
Series:	Explorations in Culture and International History
Release date:	August 2018
Editors:	Carolin Viktorin • Jessica C.E. Gienow-Hecht • Annika Estner • Marcel K. Will
Dimensions:	229 x 152 x 22mm (L x W x T)
Format:	Hardcover
Pages:	300
ISBN-13:	978-1-78533-923-3
Categories:	Books > Business & Economics > Economics > Political economy Books > Humanities > History > World history > From 1900 > Postwar, from 1945 Books > History > World history > From 1900 > Postwar, from 1945
LSN:	1-78533-923-0
Barcode:	9781785339233

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