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Books > History > World history > From 1900 > Postwar, from 1945
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Nation Branding in Modern History (Hardcover)
Loot Price: R2,679
Discovery Miles 26 790
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Nation Branding in Modern History (Hardcover)
Series: Explorations in Culture and International History
Expected to ship within 12 - 17 working days
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A recent coinage within international relations, "nation branding"
designates the process of highlighting a country's positive
characteristics for promotional purposes, using techniques similar
to those employed in marketing and public relations. Nation
Branding in Modern History takes an innovative approach to
illuminating this contested concept, drawing on fascinating case
studies in the United States, China, Poland, Suriname, and many
other countries, from the nineteenth century to the present. It
supplements these empirical contributions with a series of
historiographical essays and analyses of key primary documents,
making for a rich and multivalent investigation into the nexus of
cultural marketing, self-representation, and political power.
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