Carolin Wufka untersucht die Eignung des Marketing-Controlling bei
innovativen Unternehmensgrundungen. Aufbauend auf einer umfassenden
Analyse des Forschungsstands leitet sie Hypothesen zur geeigneten
Gestaltung des Marketing-Controlling ab und uberpruft diese anhand
von Fallstudien in Internet-Unternehmen."
General
| Imprint: |
Deutscher Universitats Verlag
|
| Country of origin: |
Germany |
| Series: |
Entrepreneurship |
| Release date: |
August 2007 |
| First published: |
August 2007 |
| Authors: |
Carolin Wufka
|
| Foreword by: |
Malte Brettel
|
| Dimensions: |
210 x 148 x 22mm (L x W x T) |
| Format: |
Paperback - Trade
|
| Pages: |
356 |
| Edition: |
2007 ed. |
| ISBN-13: |
978-3-8350-0845-8 |
| Languages: |
German
|
| Subtitles: |
German
|
| Categories: |
Books >
Business & Economics >
Business & management >
Sales & marketing >
General
|
| LSN: |
3-8350-0845-5 |
| Barcode: |
9783835008458 |
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