So you have a website. You have a Facebook page and a Twitter
account. Do you know how to make them work together and work for
you? Your marketing program must start with a strong foundation
comprised of your website, brand, and content. Once that foundation
is established, you can build upon it. Social Media Marketing for
Your Business shows you how to create a winning marketing plan by
carefully setting goals, creating strategy, and targeting
audiences. This book will help you take a long-term approach to
building and maintaining an effective marketing strategy with
social media as a main component. You will learn how to: Create a
cohesive content plan with strategy and goals; Set goals and
measure their success; Increase website traffic; Manage your online
reputation; Maximize your engagement and interaction on Facebook,
Twitter, YouTube, and more.
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