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Competitive Intelligence in the Computer Age (Hardcover) Loot Price: R1,932
Discovery Miles 19 320
Competitive Intelligence in the Computer Age (Hardcover): Carolyn M. Vella, John J. McGonagle

Competitive Intelligence in the Computer Age (Hardcover)

Carolyn M. Vella, John J. McGonagle

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Loot Price R1,932 Discovery Miles 19 320 | Repayment Terms: R181 pm x 12*

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Competitive intelligence uses public sources to obtain valuable information on competition and competitors. By using competitive intelligence aggressively and intelligently, corporations can obtain information on potential acquisition targets, markets, key personnel, the probable emergence of new products, or the financial strength or contracts of a competing firm. An absolutely indispensable playbook for anyone who has to compete during the information explosion.

"Martin Sikora, Editor, Mergers and AcquisitionS"

Competitive intelligence uses public sources to obtain valuable information on competition and competitors. In an open society such as our own, businesses place a great deal of information in the public domain. By using competitive intelligence aggressively and intelligently, corporations can obtain information on potential acquisition targets, markets, key personnel, the probable emergence of new products, or the financial strength or contracts of a competing firm. In fact, the authors contend that as much as 90 percent of the information required to decide on a course of litigation, acquisitions, expansion, new product introduction, or financing, is available through competitive intelligence.

General

Imprint: Praeger Publishers Inc
Country of origin: United States
Release date: June 1987
First published: June 1987
Authors: Carolyn M. Vella • John J. McGonagle
Dimensions: 216 x 140 x 12mm (L x W x T)
Format: Hardcover
Pages: 210
ISBN-13: 978-0-89930-169-3
Categories: Books > Computing & IT > General theory of computing > General
Books > Computing & IT > Applications of computing > General
Books > Business & Economics > Business & management > Business mathematics & systems > General
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LSN: 0-89930-169-X
Barcode: 9780899301693

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