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Books > Professional & Technical > Electronics & communications engineering > Communications engineering / telecommunications > Television technology

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Cableviewing (Paperback) Loot Price: R1,698
Discovery Miles 16 980
Repayment Terms: R159 pm x 12*
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Cableviewing (Paperback): Carrie Heeter, Bradley S. Greenberg

Cableviewing (Paperback)

Carrie Heeter, Bradley S. Greenberg

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Loot Price R1,698 Discovery Miles 16 980 | Repayment Terms: R159 pm x 12*

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This unique volume examines the process of cableviewing, the nature of cableviewers, and especially the viewing choice process. The concept of viewing style is introduced and individual differences in viewing style are examined. The research presented here represents the change from media effects studies to studies of users and user behavior.

General

Imprint: Praeger Publishers Inc
Country of origin: United States
Release date: 1988
First published: 1988
Authors: Carrie Heeter • Bradley S. Greenberg
Dimensions: 234 x 156 x 18mm (L x W x T)
Format: Paperback
Pages: 328
ISBN-13: 978-0-89391-467-7
Categories: Books > Reference & Interdisciplinary > Communication studies > General
Books > Professional & Technical > Electronics & communications engineering > Communications engineering / telecommunications > Television technology
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LSN: 0-89391-467-3
Barcode: 9780893914677

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